The Tragic Hero Of King Lear - 1277 Words

One loss builds on another, but moreover, his greatest loss, and what distinguishes this tragedy from all others, is his chance of redemption. Unlike other tragedies, there is no salvation for the tragic hero or any sign of optimism in the conclusion. This bleak portrayal of King Lear, through his losses, makes him the ultimate tragic hero, and the play an ultimate tragedy. In every tragedy, of course, there is a tragic hero. A person who has good intentions, but leads the story to ruin through a fatal, and uncontrollable, flaw. The plot of the book centers around the consequences of King Lear’s flaw. Throughout the play, King Lear loses his land, his honor, his fathership, his family and his companions. What makes this tragic†¦show more content†¦Lear also puts Kent into exile because of his defense of Cordelia. By the end of the act, he has removed most of the genuine influences in his court, and replaced them with insincere flatterers. This starts the tragedy, and reveals Lear’s tragic flaw: his narcissism. An interesting way to approach Lear’s character is by examining his relationship to his daughters. There are no mother figures in the entirety of the play, and no women aside from the king’s daughters. When Lear divides his kingdom, he effectively turns the tables on his relationship with his daughters. Lear s lost land and authority now transfers to his two daughters, Goneril and Regan, and they deceitfully use this power against him. Ironically, Lear also falls in status, to a level inferior to that of his own children. Goneril no longer loves him beyond all manner and Regan no longer is an enemy to all other joys as they have professed in the beginning (I.i. 61, 73). Instead, Goneril reprimands his father for the way his servants and knights have infected her home (I.iv.237). Regan follows suit, and insist that The old man and his people/ Cannot be well bestowed (II.iv.258). His daughters no longer respect him as their father figure, treating him as a household pest in the very best of situations. This is the beginning of Lear’s other kind of loss: a loss of identity. He has reverted into a moreShow MoreRelatedKing Lear: Lear the Tragic Hero1662 Words   |  7 PagesKing Lear: Lear The Tragic Hero The definition of tragedy in the Oxford dictionary is, drama of elevated theme and diction and with unhappy ending; sad event, serious accident, calamity. However, the application of this terminology in Shakespearean Tragedy is more expressive. Tragedy does not only mean death or calamity, but in fact, it refers to a series of steps which leads to the downfall of the tragic hero and eventually to his tragic death. Lear, the main character in King Lear was affirmedRead MoreKing Lear : The Tragic Hero957 Words   |  4 PagesThere are many â€Å"tragic heroes† in literature in many different genres. The aspects of a tragic hero include a good man who has royalty in his blood, one tragic flaw, suffer, and then overcome their flaw once they finally open their eyes to what is really going on. Not only do tragic heroes suffer, but they cause others to suffer as well, but this can play a huge role in a work as a whole. King Lear is the tragic hero in, of course, King Lear. King Lear suffers from not knowing who he truly isRead MoreKing Lear as a Tragic Hero997 Words   |  4 PagesThe play of King Lear is a tragedy like many of Shakespeare’s plays, and many of them deal with the tragic hero that end up meeting their demise thanks to their tragic flaw. The tragic hero of this play is King Lear, and he is a man that is a ruler of the kingdom of Britain in the 8th century B.C. He is a very old man surrounded by grave responsibilities, which are taking care of the land and taking care of the citizens of the kingdom. Lear the tragic hero must feel suffering and contrast those goodRead MoreThe Tragic Hero Of King Lear1310 Words   |  6 PagesKing Lear, one of William Shakespeare’s greatest tragedies, depicts a society in uninviting circumstances. Tragedy is depicted by the downfall of a noble hero, usually through a combination of arrogance and fate. The tragic hero s wish to achieve a goal encounters limits, those of human inability, the gods, or nature. As with all tragedies, there exists a tragic hero, one who possesses a calamitous flaw that establishes the tragedy and all the sufferings that follow. In this play, the tragic heroRead More King Lear: Lear The Tragic Hero Essay1617 Words   |  7 Pages King Lear: Lear The Tragic Hero nbsp;nbsp;nbsp;nbsp;nbsp;The definition of tragedy in the Oxford dictionary is, quot;drama of elevated theme and diction and with unhappy ending; sad event, serious accident, calamity.quot; However, the application of this terminology in Shakespearean Tragedy is more expressive. Tragedy does not only mean death or calamity, but in fact, it refers to a series of steps which leads to the downfall of the tragic hero and eventually to his tragic death. Lear,Read MoreIs King Lear A Tragic Hero Essay1358 Words   |  6 PagesKing Lear, one of William Shakespeare s greatest tragedies, depicts a society in grim circumstances. As with all tragedies, there exists a tragic hero [1] , one who possesses a fatal flaw that initiates the tragedy and all the sufferings that follow. In this play, the tragic hero is undoubtedly the title character, King Lear. The plot is driven by the power and consequence of losses, more specifically, the losses of Lear. In the course the play, King Lear, because of his flaws, loses his authorityRead MoreKing Lear and Antigone as Tragic Hero Essay1626 Words   |  7 PagesBecause Lear is capable of change, he becomes a tragic hero; because Antigone is incapable of change, she never becomes a tragic heroine. Aristotle defines a tragic hero as someone, usually a male, who â€Å"falls from a high place mainly due to their fatal flaw.† During the highest point of the tragic hero’s life, something is revealed to the protagonist causing a reversal in their fortune. This reversal of fortune is caused by the flaw in their character. Tragedy evokes catharsis, a feeling ofRead More traglear Tragic Hero in King Lear Essay1591 Words   |  7 Pagesa series of steps that leads to the downfall of the tragic hero and eventually to his tragic death.nbsp; Lear, the main character in King Lear was affirmed as the tragic hero because the play meets all the requirements of a tragedy.nbsp;nbsp; In order for a character to be qualified as a tragic hero, he must be in a high status on the social chain and the hero also possesses a tragic flaw that initiates the tragedy.nbsp; The fall of the hero is not felt by him alone but creates a chain reactionRead MoreSuperheroes, Despite Their Differe nt Powers, All Possess1581 Words   |  7 Pagesmaintenance of strong morals. Similarly, King Lear, the tragic hero in William Shakespeare’s play, King Lear, possesses characteristics that define him as a tragic hero, as stated by Aristotle in Poetics via A.C. Bradley’s The Shakespearean Tragic Hero. King Lear is a character of high social status, and he possesses exceptional qualities that make him a well-respected king; however, throughout the play’s events, he suffers tremendously in an unusual manner. In addition, Lear, despite being a â€Å"good† characterRead MoreThe Tragedy Of King Lear By William Shakespeare1671 Words   |  7 Pagestragedy. Within his theory of tragedy is the concept of the tragic hero, whose great, ironic flaw leads to his own downfall. The tragic hero is of an elevated position in society but should, all the same, be a character with whom the audience can relate. The hero undergoes a massive revelation and experiences dramati c enlightenment. The tragedy of King Lear, written by William Shakespeare, illustrates the story of a proud and self-centered king, whose obtuse judgement shapes his demise. Lear’s impulsive

Assessment for Shipping Business International Trade

Assessment 3 Buyer: The Theatre of Wine, in Greenwich, London, United Kingdom Shipowners/Shippers: Carry Carefully, South Africa The copy of B/L is attached. A. 1. for the carriage of a consignment of wine from South Africa (which has incorporated the Hague-Visby Rules, under its own Carriage of Goods by Sea Act 1986) to London (the UK). 2. The wine was shipped and the master issued a clean straight bill for the goods, which contained a no liability for loss or damage caused by negligent preparation of the vessel clause. 3. The straight bill had to be presented for collection of the goods. 4. When the wine was discharged, The Theatre of Wine discovered that it had become contaminated by the ingress of rain and†¦show more content†¦Marine insurance covers, among other things, the transportation of cargo on land, sea or air. Claims for loss and damage to cargo under a marine insurance policy, when paid, give rise to subrogation, by which the insurer gets an opportunity to try to collect back from the party(ies) responsible for the loss or damage. Through subrogation, the insurer gets to stand in the shoes of the insured, who is most often the owner of the cargo. When the cargo owner (usually the insured) entrusts the goods to someone for storage or transportation, a bailment is created. If the goods move from or to the United States, internationally by ocean, that bailment relationship is controlled by the Carriage of Goods by Sea Act (COGSA), a statute of the United States. International shipments, not touching a U.S. port, may be controlled by other treaties, such as Hague-Visby or Hamburg Rules. BILL OF LADING: This is a key document for cargo claims. A bill of lading generally serves three purposes: (1) document of title; (2) a contract of carriage and (3) a receipt for goods. Ocean bills can be negotiable instruments and control possession of the goods. According to South Africa shipping amp; maritime legislation there is no marine insurance act . Where appropriate the British Marine Insurance Act is used as a persuasive reference. However the Institute Cargo Clauses issued under the auspices of the Institute of London UnderwritersShow MoreRelatedAssessment for Shipping Business International Trade4893 Words   |  20 PagesAssessment 3 Buyer: The Theatre of Wine, in Greenwich, London, United Kingdom Shipowners/Shippers: Carry Carefully, South Africa The copy of B/L is attached. A. 1. for the carriage of a consignment of wine from South Africa (which has incorporated the Hague-Visby Rules, under its own Carriage of Goods by Sea Act 1986) to London (the UK). 2. The wine was shipped and the master issued a clean straight bill for the goods, which contained a no liability for loss or damage caused by negligentRead MoreEssay On Containerized Shipping1724 Words   |  7 PagesFinal Paper Maritime Terrorist Attacks via Containerized Shipping Christopher Welch Author Note This paper was prepared for Operations Management 5993, taught by Dr. Livingston Executive Summary There is a growing concern over the vulnerabilities of port security and the possible exploitation of these vulnerabilities by a terrorist organization; specifically, the use of containerized shipping. The vastness of the process of maritime operations alone creates a large opportunity for vulnerability,Read MoreA New, Improved Way to Package Goods for Transport with Liner Shipping804 Words   |  4 Pages Introduction Liner Shipping developed new ways of packaging goods for transport; their growth has influenced the global trade. Even during economic crisis there has been tendency to move more and more goods through this means. Their growth influenced the efficiency of the whole supply chain. The progress of this trade has been faster than other sectors (Brooks 2000). Global environment of trading is constantly changing and Geographic concentrations of interlinked business and factories called clustersRead MoreAn Analysis Of The International Logistics Systems1481 Words   |  6 Pagesmechanisms for their supply chains (Coyle et al. 2015). In addition, the various firms or companies have to contend with the fact that the increased distances of transportation come with its fair share of risks. The firms need to carry out risk assessment to deal with the unexpected processes. From another point of view, the firms need to make several compromises as they enter into various agreements that will ensure that the transportation processes are well integrated into logistics activitiesRead MoreExport And Import Strategy For The Shipping Lines1045 Words   |  5 PagesEXPORT AND IMPORT STRATEGY FOR THE SHIPPING LINES: A COMPARATIVE STUDY DECLARATION I DECLARE THAT I HAVE COMPLETED THIS PROJECT ON EXPORT AND IMPORT STRATEGY FOR THE SHIPPING LINES: A COMPARATIVE STUDY SUBMITTED IS TRUE AND ORIGINAL TO THE BEST OF MY KNOWLEDGE. ACKNOWLEDGEMENT â€Å"FOR ANY SUCCESSFUL WORK, IT OWES THANKS TO MANY† The limited vocabulary will not fail me to express my loyal and vulnerableRead MoreThe Iraqi Dry Canal Profile1747 Words   |  7 Pagesvision called The Dry Canal project to transport goods between the North and South of the world quickly, safely and inexpensively. Road and rail schemes should be planned to run this project in Iraq could change the ordinary shape on the regional trade. In short: Shipments (Cargo) coming across the Gulf will be loaded in trains and trucks from the Iraqi Grand port of Al-Faw Southern of the country, and then will travel across the country to Turkey and then to Europe. This would give shippers companiesRead MoreQuestions On Value Chains And Business Activities Essay1850 Words   |  8 PagesCHAPTER 1 TOPIC Value Chains Value Chains is considered to be a combination of nine business activities that work together within any business to provide value for customers. Within the nine activities the three core ones are inbound and outbound logistics, these are activities that are combined in distribution. Production which is the manufacturing from raw materials. Sales and marketing which is the interface between producers and customers, such as customer service and advertising. These threeRead MoreBrazil : A Snapshot Of Brazil1168 Words   |  5 Pageshas assumed a more prominent voice on global trade. After the global financial crisis in 2008, Brazil appeared to recover more quickly than many other countries mainly due to its industrial and agricultural exports. Topics being discussed: †¢ Brazil’s vast quality and quantity of resources for international exports †¢ Possible products/innovations Brazil is best known for †¢ Advantages that provides this country with the competitive edge in global trade †¢ Competitive advantages offered by this countryRead MoreA Brief Note On International Logistics Inc.2186 Words   |  9 Pages International Logistics Inc. Assessment Ashley Ellenberger MGT 370 International Supply Chain Management Dr. Irina Weisblat June 26, 2016 Introduction Working for International Logistics Inc. and being such an integral part of the growth of this company has been a real honor. Looking towards the future of International Logistics Inc. it is important to focus the company’s attention towards new international ventures in order to keep up with globalization. Working as the internationalRead MoreOpenness And Foreign Direct Investment1446 Words   |  6 Pagesresident in another economy.† In 2014, the flows of FDI into Qatar reached more than USD 1,040 million See Fig. 1 (â€Å"Qatar Foreign Investment,† 2016). Qatar is exceptionally open to FDI, as its objective is to become a world-class leader in terms of its business environment for foreign direct investment. Over the past several years, this has become a reality by way of improvements made to the country’s infrastructure and the creation of favorable foreign investment laws. Particularly, the main sectors that Assessment for Shipping Business International Trade Assessment 3 Buyer: The Theatre of Wine, in Greenwich, London, United Kingdom Shipowners/Shippers: Carry Carefully, South Africa The copy of B/L is attached. A. 1. for the carriage of a consignment of wine from South Africa (which has incorporated the Hague-Visby Rules, under its own Carriage of Goods by Sea Act 1986) to London (the UK). 2. The wine was shipped and the master issued a clean straight bill for the goods, which contained a no liability for loss or damage caused by negligent preparation of the vessel clause. 3. The straight bill had to be presented for collection of the goods. 4. When the wine was discharged, The Theatre of Wine discovered that it had become contaminated by the ingress of rain and seawater due†¦show more content†¦Seaworthiness not to be implied. There shall not be implied in any contract for the carriage of goods by sea to which the Rules apply by virtue of this Act, any absolute undertaking by the carrier of the goods to provide a seaworthy ship. Jurisdiction of courts. (1) Notwithstanding any purported ouster of jurisdiction, exclusive jurisdiction clause or agreement to refer any dispute to arbitration, and notwithstanding the provisions of the Arbitration Act, 1965 (Act No. 42 of 1965), and of section 7 (1) (b) of theShow MoreRelatedAssessment for Shipping Business International Trade4877 Words   |  20 PagesAssessment 3 Buyer: The Theatre of Wine, in Greenwich, London, United Kingdom Shipowners/Shippers: Carry Carefully, South Africa The copy of B/L is attached. A. 1. for the carriage of a consignment of wine from South Africa (which has incorporated the Hague-Visby Rules, under its own Carriage of Goods by Sea Act 1986) to London (the UK). 2. The wine was shipped and the master issued a clean straight bill for the goods, which contained a no liability for loss or damage causedRead MoreEssay On Containerized Shipping1724 Words   |  7 PagesFinal Paper Maritime Terrorist Attacks via Containerized Shipping Christopher Welch Author Note This paper was prepared for Operations Management 5993, taught by Dr. Livingston Executive Summary There is a growing concern over the vulnerabilities of port security and the possible exploitation of these vulnerabilities by a terrorist organization; specifically, the use of containerized shipping. The vastness of the process of maritime operations alone creates a large opportunity for vulnerability,Read MoreA New, Improved Way to Package Goods for Transport with Liner Shipping804 Words   |  4 Pages Introduction Liner Shipping developed new ways of packaging goods for transport; their growth has influenced the global trade. Even during economic crisis there has been tendency to move more and more goods through this means. Their growth influenced the efficiency of the whole supply chain. The progress of this trade has been faster than other sectors (Brooks 2000). Global environment of trading is constantly changing and Geographic concentrations of interlinked business and factories called clustersRead MoreAn Analysis Of The International Logistics Systems1481 Words   |  6 Pagesmechanisms for their supply chains (Coyle et al. 2015). In addition, the various firms or companies have to contend with the fact that the increased distances of transportation come with its fair share of risks. The firms need to carry out risk assessment to deal with the unexpected processes. From another point of view, the firms need to make several compromises as they enter into various agreements that will ensure that the transportation processes are well integrated into logistics activitiesRead MoreExport And Import Strategy For The Shipping Lines1045 Words   |  5 PagesEXPORT AND IMPORT STRATEGY FOR THE SHIPPING LINES: A COMPARATIVE STUDY DECLARATION I DECLARE THAT I HAVE COMPLETED THIS PROJECT ON EXPORT AND IMPORT STRATEGY FOR THE SHIPPING LINES: A COMPARATIVE STUDY SUBMITTED IS TRUE AND ORIGINAL TO THE BEST OF MY KNOWLEDGE. ACKNOWLEDGEMENT â€Å"FOR ANY SUCCESSFUL WORK, IT OWES THANKS TO MANY† The limited vocabulary will not fail me to express my loyal and vulnerableRead MoreThe Iraqi Dry Canal Profile1747 Words   |  7 Pagesvision called The Dry Canal project to transport goods between the North and South of the world quickly, safely and inexpensively. Road and rail schemes should be planned to run this project in Iraq could change the ordinary shape on the regional trade. In short: Shipments (Cargo) coming across the Gulf will be loaded in trains and trucks from the Iraqi Grand port of Al-Faw Southern of the country, and then will travel across the country to Turkey and then to Europe. This would give shippers companiesRead MoreQuestions On Value Chains And Business Activities Essay1850 Words   |  8 PagesCHAPTER 1 TOPIC Value Chains Value Chains is considered to be a combination of nine business activities that work together within any business to provide value for customers. Within the nine activities the three core ones are inbound and outbound logistics, these are activities that are combined in distribution. Production which is the manufacturing from raw materials. Sales and marketing which is the interface between producers and customers, such as customer service and advertising. These threeRead MoreBrazil : A Snapshot Of Brazil1168 Words   |  5 Pageshas assumed a more prominent voice on global trade. After the global financial crisis in 2008, Brazil appeared to recover more quickly than many other countries mainly due to its industrial and agricultural exports. Topics being discussed: †¢ Brazil’s vast quality and quantity of resources for international exports †¢ Possible products/innovations Brazil is best known for †¢ Advantages that provides this country with the competitive edge in global trade †¢ Competitive advantages offered by this countryRead MoreA Brief Note On International Logistics Inc.2186 Words   |  9 Pages International Logistics Inc. Assessment Ashley Ellenberger MGT 370 International Supply Chain Management Dr. Irina Weisblat June 26, 2016 Introduction Working for International Logistics Inc. and being such an integral part of the growth of this company has been a real honor. Looking towards the future of International Logistics Inc. it is important to focus the company’s attention towards new international ventures in order to keep up with globalization. Working as the internationalRead MoreOpenness And Foreign Direct Investment1446 Words   |  6 Pagesresident in another economy.† In 2014, the flows of FDI into Qatar reached more than USD 1,040 million See Fig. 1 (â€Å"Qatar Foreign Investment,† 2016). Qatar is exceptionally open to FDI, as its objective is to become a world-class leader in terms of its business environment for foreign direct investment. Over the past several years, this has become a reality by way of improvements made to the country’s infrastructure and the creation of favorable foreign investment laws. Particularly, the main sectors that

Miley Cyrus †The Time of Our Lives free essay sample

Even though Im a guy, I am a huge Miley fan. And for me, her latest album, â€Å"The Time of Our Lives,† did not disappoint. That said, the CD is a somewhat rough transition into the rock genre that she wants to break into. With some screaming, a few adult words, synthesized accompaniment, and of course the usual love songs, â€Å"The Time of Our Lives† has a metal feel to it. But the album also serves to promote Mileys new line of clothing. This album didnt give me the real Miley vibe like her debut CD, â€Å"Breakout.† As much as I love these songs, I didnt feel that same connection. It didnt feel like these were her songs. In fact, if you look at the credits, she didnt write one except for â€Å"Before the Storm† (with the Jonas Brothers). The single â€Å"Party in the USA† (that made number one on the Billboard Top 100 for eight straight weeks) is a great tune that will be played on the radio for years. We will write a custom essay sample on Miley Cyrus – The Time of Our Lives or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is the song she put the most heart into. Overall the CD is entertaining and a great investment for Miley lovers, but I wont hype up â€Å"The Time of Our Lives† into something its not. I believe in Miley, I love her music, and I cant wait to see what she has in store for us next, but I hope that her next album blows us all away.

Paige Turner free essay sample

Number of weeks that Paige has to promote the book 5. Number of books 6. Advance 7. Number of countries where the book will be sold 8. Number of book clubs that will adopt the book What is your BATNA? Reservation Price? Target? Find another publisher that is as good as Bestbooks Reservation price: 10100 Target: 17600 What are your sources of power? ? Find another publisher that is as good as Bestbooks. Another publisher, Barney’s book provides good offer to Mr. Turner. ? Paige is a best-selling author and many people would like to buy, Bestbooks could earn more money. ? Paige is a best-selling author, and if he signs contract with Bestbooks, he will remain the Bestbooks’ reputation in publishing. What specific issues are most important to your opponent? Prioritize in order of importance) 1. Number of books 2. Number of book clubs that will adopt the book 3. Number of countries where the book will be sold 4. Royalties 5. Contract signing bonus 6. We will write a custom essay sample on Paige Turner or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Advance 7. Number of prints runs for the book. Number of weeks that Paige has to promote the book What is your opponent’s BATNA? Reservation Price? Target? BATNA: Find another author who is as good as Paige Turner Reservation price: 11000 Target: 17000 What are your opponent’s sources of power? Find another author who is as good as Paige Turner. ? Have a long history of publishing and have a good reputation. ? Bestbooks is in charge of many book clubs, which will affect the adoption of new books written by Paige. What is your opening move/first strategy? What are the tactics you will be using? I am the representative of Mr. Turner. Since Mr. Turner is careful about changing publishers, that’s why I am here to represent him to discuss several aspects with you before signing a contract. It seems like two different parties have different priorities in order of importance, I’ll try to get as many points as I can in the most important ones from my side which might be not that important in Bestbooks’ side. What are some framing/persuading/talking points based on your interests and power? A good offer provided by another publisher-Barney’s book Best-selling books Mr. Turner wrote Mr. Turner could remain the good reputation for Bestbooks Since books wrote by Mr. Turner is popular worldwide, it can help Bestbooks to explore the international market.

Asda Marketing Plan The WritePass Journal

Asda Marketing Plan Abstract Asda Marketing Plan )[4]. Tactics Action Given the above, the main tactic for ASDA s to re-position itself in the market, remove this constant focus on price and look to focus more on ethical issues such as sustainability, which in turn may suggest quality. To do this, the retailer has a number of actions: ASDA will move to focus on local; putting its focus on supplying more UK produce in-stores, having dedicated aisles in superstores to local producers. The benefit here will not only be from higher sales of these goods, put also of the positive PR which could arise through supporting local farmers, and local communities. This is essentially classed as differentiation; the retailer will be introducing new products to do so. ASDA will also look to introduce convenience aisles into superstores. This will be seen as segmentation,[5] looking to attract a new set of customers to its stores who may have previously left as they prefer to do ‘little-and-often’ shops. This can be marketed by ASDA to target these specific customers. Budget This section will now discuss the budget for such a change in strategy. The main costs to the business will be seen as the marketing. For instance, when it comes to the ‘convenience aisle’, it could be noted that the infrastructure is already there; the stores will simply have to shuffle around stock to create the new aisle. When it comes to introducing the new products, the costs may be more down to developing the local links, with the suppliers themselves bearing the costs associated with producing the goods. Rather than a major financial cost, the introduction of more local products may be more time consuming for ASDA, given that they will need to ensure that the new products are in-keeping with the goals of the business, both in terms of pricing and quality (Ferrell, 2012)[6]. Marketing will be done through all ’traditional’ channels given the mass-market appeal of ASDA and the fierce competition within the UK grocery sector. While this would involve a higher cost than say digital marketing opportunities, it would be hoped that print advertisements and TV commercial will draw more attention, and so inform more customers. However, digital marketing could also be used, especially when it comes to advertisements through social media, and targeted banner ads which can be used online. Control Control remains an important consideration, both in terms of ensuring a level of consistency in the marketing message as well as also monitoring the return on investment (hereafter ROI). When it comes to consistency, while marketing could change to reflect changes in the marketplace, the business must look to maintain its ‘core’ message. For instance, while the focus on new marketing campaigns may be on local produce, the core message remains with the slogan ‘Save Money, Live Better’. Too much of change may lead to current customers becoming detached with the business and its values. Control will also come with ROI. Essentially, all businesses need to ensure that their marketing spend is generating business. New, digital marketing allows businesses to track this, with businesses able to use tools such as Google Analytics to view web traffic etc. (Chaffey, 2012)[7]. Traditional marketing may be harder to manage in terms of ROI, given that it is harder to distinguish how a certain poster/ TV commercial may have driven demand. However, if ASDA move forward with a unified campaign, so changing all marketing to reflect a single message, then the business can understand the potential ROI of the campaign. Recommendation/ Conclusion To conclude, ASDA has in the past focused its marketing plan on price, looking to drive consumption through low prices. This is itself would not be considered ‘ethical consumerism’, given that some of the lower prices products could be viewed as a damage to the environment. However, this strategy has now placed ASDA into a market segment which is seeing more competition, at a time when the size of the market may be slowing, given improving economics in the UK[8]. To combat this, ASDA has an opportunity to diversify its product range into a more ‘premium’ space; be it the expansion of their ‘Extra Special’ range, or through the introduction of more local products and brands (Perreault, 2010)[9]. The focus on UK produce could provide ASDA with a ‘Unique Selling Point’; which could allow the business to justify higher pricing, noted in Fifield (2012)[10]. This may also improve the organisations ethical position as it suggests that ASDA is considering sustainability in its wider supply-chain; given that more food is local, opposed to international, reducing the ‘distance’ of the supply chain, potentially being seen as more environmentally friendly. However, at the same time, the retailer must be wary that any change to its pricing may impact on its core customers. In the end, this may further impact on market share, however this is seen as a potential risk of an opportunity. The recommendation for ASDA is that is moves forward with a change in marketing, highlighting developments in both local sourcing as well as convenience. However, ASDA must look to control this movement, and potentially monitor the opportunity. This could be done through monitoring sales of, as well as monitoring footfall into stores. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012). Marketing: an introduction. Pearson Prentice-Hall, London. Chaffey, D., Ellis-Chadwick, F. (2012). Digital marketing, London, Pearson Higher Ed. Ferrell, O. C., Hartline, M. (2012). Marketing strategy, text and cases, London, Nelson Education. Ferrell, O. C., Fraedrich, J. (2015). Business ethics: Ethical decision making cases, London, Nelson Education. Fifield, P. (2012). Marketing strategy, London, Routledge. Gale. (2016) [Online]. How long will Aldi and Lidls onslaught last?, Available at managementtoday.co.uk/long-will-aldi-lidls-onslaught-last/future-business/article/1386497, Accessed 17.12.2016. Kantar Worldpanel. (2016) [Online]. UK Grocery Market Share, Available at kantarworldpanel.com/global/grocery-market-share/great-britain, Accessed 17.12.2016. Perreault, W. D. (2010). Essentials of marketing: A marketing strategy planning approach, London, Pearson. Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013). Basic marketing, London, McGraw-Hill Higher Education. Peter, J. P., Donnelly, J. H. (2011). Marketing management: knowledge and skills: text, analysis, cases, plans, London, Pearson. Ruddick, G. (2014) [Online]. It may already be too late for Tesco and Sainsburys, the rise of Aldi and Lidl looks unstoppable, Available at telegraph.co.uk/finance/newsbysector/retailandconsumer/10974773/It-may-already-be-too-late-for-Tesco-and-Sainsburys-the-rise-of-Aldi-and-Lidl-looks-unstoppable.html, Accessed 19.12.2016. Wood, S., McCarthy, D. (2014). The UK food retail ‘race for space’and market saturation: A contemporary review. The International Review of Retail, Distribution and Consumer Research, 24(2), 121-144.

Gonzalez Surname Meaning and Origin

Gonzalez Surname Meaning and Origin Gonzalez is a patronymic surname meaning son of Gonzalo. The given name Gonzalo comes from the medieval name Gundisalvus, which was the Latin form of a Germanic name composed of the elements gund, meaning war or battle and salv which is of unknown meaning. Gonzalez is the 21st most popular surname in America, according to the 2000 census. The Gonzalez surname is also common in Mexico- the 5th most common, according to 2006 electoral rolls. Origin:Â  Spanish Alternate Spellings:Â  Gonzales, Conzalaz, Gonzalas, Gonsalas, Goncalez, Gonsales, Goncales Origins WorldNames PublicProfiler places the majority of the individuals named Gonzalez in Spain, especially the regions of Asturias, Islas Canarias, Castilla Y Leon, Cantabria, and Galicia. Gonzalez is the most popular surname in a number of countries according to data from Forebears, including Argentina, Chile, Paraguay, and Panama. It also ranks second in the nations of Spain, Venezuela, and Uraguay, and third in Cuba. Famous People Tony Gonzalez: professional American football playerJaslene Gonzalez: winner of Americas Next Top ModelEmiliano Gonzalez Navero (1861-1934): former president of ParaguayFelipe Gonzalez: former prime minister of Spain

Advertising Shapes Social Trends Research Paper

Advertising Shapes Social Trends - Research Paper Example The trends and the case studies on advertising and promotion showed that if the advertisement of a product or service has big impact, it generates more sales. Advertising is basically a communication process, which influences a person or a group of people to take decision on purchasing a product or service. Media Awareness Network states that the typical US citizen on average will see 3000 ads per day (Media Awareness, 2010). With such a high level of advertising around consumers every day, is it most likely that advertising shapes society. Since the number is high in terms of viewing the advertisements, now the question arises whether the advertising industry shapes and creates social trends or it just mirrors the pre-existing social trends. When one delves deep into the topic, it is witnessed that majority of the advertisements – whether it is print or digital – modern day advertisement shapes and creates social trends and not just follows the pre-existing social tren ds. It is important for the advertisement industry to play a big role in the well-being of the society when one debates whether advertisements shape the social trends in modern days. The messages and behaviours that the advertisers are trying to achieve also should revolve around the ethical issues of the society. Advertising is the vehicle through which the brand, product or service reach the target audience or consumers, sometimes by creating the demand of the product in the society (Edwards, Li & Lee, 2002). Some of the advertisements have certain self-benefits as well. II. Role of Advertising in Shaping Trends in the US a) Print Advertising It is a well-known fact that with the process of advertising, the companies create equity of brands and also in turn generates sale (Butters, 1977). The ultimate result of this is generating wealth. According to the data from the Fortune magazine, as per the World Bank in the year 2005, out of 150 largest economic entities in the world, only 55 are countries and 95 are large corporations. It is seen from the trends that the big corporations are always ready to spend billions of dollars in print advertising in order to bring behavioural change in the society – and they are doing that as well (Ambrus & Resinger, 2006). The intention of creating this behavioural change in the society through advertisement is to increase the market share of the product in the society. In other words, it can be said that print advertising makes more and more people to use their product or service. These advertisements offer the organizations the potential to alter the market. In some aspects, the advertisements also have the potential to alter various social norms and perceptions (Anderson, 2006). Though most of the western countries have banned the advertisement of tobacco, it is not necessary that there is complete shutdown in advertising tobacco products. In the modern day advertising, most of the cigarette companies spend a big am ount of their budget in advertising, which focuses on the exposure of the brand unconsciously to the broader audience (Bhat, Bevans & Sengupta, 2002). The Marlboro Man campaign was conceived by Leo Burnett and was run from 1954 on print media and as hoardings. The use of rugged cowboys to promote filtered cigarettes and replace the earlier feminine tagline of ‘Mild as May’ was an instant hit in the US. The trend of smoking increased manifold and people started smoking at a younger age. The Marlboro Man advertisements were a true trendsetter, which catapulted cigarette sales in the US and made Marlboro the number one cigarette brand by 1972 (Moellinger & Craig, 2001). The impact the print ad