Success and Strategies of Sony 1995 to 2005 Essay

Success and Strategies of Sony 1995 to 2005 - Essay Example The features of this console were graphics of high quality and enhanced sound effects. It made the millions of gamers all over the world reconsider their conception of a quality gaming. (Mizuno et al, 1994) The fist unit gained so much popularity all over the world, that a new improved version of this computer system was soon released. This was PlayStation2. As the Sony specialists describe this hardware, "PlayStation2 is designed to combinetraditional interactive video gaming with music and DVD functionality". (Mizuno et al, 1994) Ken Kutaragi from Sony Computer Inc. said the following about this new improved system: "Just as PlayStation brought interactive gaming to an unprecedented mass market, PlayStation2's combination of breathtaking digital graphics, superb sound and DVD video will open the doors to a new computer entertainment experience in the home". (qtd in Mizuno et al, 1994) In addition to improved graphics and sound, the new system had few technical enhancements: it allowed easy process of transition due to interoperability of the games developed for Sony PlayStation 1 and accessories made especially for the games of PlayStation2. Sony PlayStation2 was released at the beginning of 2000, and it quickly found lots of faithful gamers long before chief competitors of the company, Nintendo and Microsoft. Strategic management concepts and their implementation in the case with Sony Entertainment Inc. have some specifications that are necessary to be observed and investigated in order to understand success of this company in the period of 1995-2005 year. The first item to be observed is the resources. The company's strategy is to change fully its electronics niche by means of connecting more goods with their games and their business in the sphere of entertainment in general. Sony obtains the resources, and it was reported that they sold about 30000000 of PlayStation2 units all over the world before the price cut. CSFB (Credit Suisse First Boston) supposes that Sony has shipped about 8000 000 of PlayStation2 units in North America after the unit was introduced. The commentators write that "price reductions are usually made to acquire market share, but this hasn't been a problem for them. Estimates through March made a showing that 70,000 plus PS2's were sold each week compared to 60,000 plus Xbox's and GameCube's combined". (Schlender, 2005) It is customary to regard Sony as a company that has resources to produce profit due to experienced staff, managers, and their successful efforts of bringing all their products into success. The next issue is skills or capabilities. Sony Entertainment Inc. has a staff capable of producing innovations. In addition, this company is supported by game directors, computer experts and developers in all countries of the world. They also have numerous affiliations with various companies that help them in support of their devices. Here are some reports in the news concerning Sony products: "Their latest game a crime epic called The Getaway will make a stunning appearance". "Sony Computer Entertainment Europe's Team Soho and Ascension Technology have set a new standard for motion capture: Production for the forthcoming PlayStation2 game The Getaway was the first ever to capture the motions of five performers at once, in real time".

HR project Essay Example | Topics and Well Written Essays - 750 words

HR project - Essay Example This shows that a comprehensive review was made of the HR department of the Bank. 2. Best Performing HR Function In my opinion the best performing HR function was that of the John Manville Corporation. This was because the efforts made by HR for the training and development of the employees were really visible. The HR department encouraged the training and development efforts of its employees, and had an open door policy; it was also felt that the HR department recognized the need for work life balance and had a relationship with its employees that went beyond just the job function. 3. Most Comprehensive, Professional and Effective Project Summary and Presentation I think that the presentation made by the team that chose Nordstrom was the most comprehensive, professional and effective project summary. The various sections of their presentation regarding company history, HR evaluation and the way the company operates and its guiding principles and investment in HR training and practic ability is most clearly shown. They do not hesitate to hide their weaknesses but are keen to learn from them. The balance of text and images and flow of information was also quite effortless and very well made. 4. My Three Greatest Learning Points Acquired From This Project I think my number one learning point would be the value of teamwork. I really appreciated how my team got together for this project, how we discussed ideas for going about the project from start to finish, how we set them out on paper, about how to approach the project, who would do what and how, and what would be the final outcome and how it would be set out on paper. The other important part was to see that everything was covered as far as possible, and nothing was left out. The last part was in coordinating it all together in the form of a presentation and reviewing it until we felt that we had done a good enough job for a final presentation. The second learning point that I would mention was although that the re was a wide variety of the type of organizations covered by this project, from profits to non profits, engineering to retail. Yet it was amazing how the HR functions and responsibilities were more or less the same no matter what the organization or its purpose. In the final analysis, employee satisfaction and care was all that mattered from an HR perspective. The third learning point was that it helped each of us take responsibility for the project. Each team member had certain tasks to perform, with specific output desired and a deadline to meet the same. He or she had to do this so that the contributions to the project could be consolidated and sorted out before making the final presentation. The final shape would not have been possible if all the team members did not play their part. 5. What Has Become Powerfully Clear To Me as to the One or Two Most Critical Aspects of Managing Human Resources for an Organization I think that based upon all the reviews and presentations made i n class regarding this project, certain common factors emerged which made it clear to me that the one or two most critical aspects of managing the HR function for an organization are to promote a level playing field where justice and equity is provided for each and every employee, there are no favorites and nobody can bend the rules and get away with it. This is instrumental in boosting employee morale. Employees know that HR cares when they see these principles in action. Moving from improving employee